What Dry January Can Teach Journalists: Improve Your Alcohol Coverage Beyond the New Year - An Interview with Dr. Michael C Caldwell

Dry January presents an opportunity to inform your audience about alcohol in a way that increases awareness of risky drinking, alcohol use disorder, behavior change and addiction treatment. We’re here to help with new resources and our existing database of experts. This webinar shares reporting tips relevant to Dry January, Dry July, Sober October and alcohol use year-round.

Why January 7?

The Significance of January 7th: The Official Day of Dry January® USA

Dry January® USA officially recognizes January 7 th as a pivotal day in the journey toward mindful drinking, self-care, and personal renewal. While the entire month of January serves as a time to reset and reflect, the 7th marks a turning point—when the first week of the year has passed, the holiday season is truly behind us, and resolutions begin to root themselves in daily routine. January 7 th isn’t just a date—it’s a milestone of commitment, clarity, and transformation.

The number 7 has long held symbolic meaning across cultures and disciplines. It represents completion, spiritual awakening, and renewed purpose. From the seven days of creation to the seven colors in the rainbow, seven is a number that signifies harmony and wholeness. For Dry January® USA, January 7 th represents the moment when participants move beyond intention and into action. It’s the day we unify across the country to affirm our individual and collective commitment to a healthier lifestyle and a more intentional relationship with alcohol.

Why is January 7th ideal?

  • It follows the first full week of the new year, when many people are ready to move past celebratory indulgences and begin establishing real, sustainable habits.
  • It gives space for reflection, grace, and preparation—important elements that make the change more enduring.
  • It falls just after Epiphany (January 6), a day that symbolizes revelation, clarity, and new insight in many traditions.
  • It provides a national anchor date—uniting individuals, communities, and cities under one shared purpose.

In the days leading up to January 7 th, many are still navigating post-holiday obligations, travel, and emotional shifts. By waiting just one week, Dry January® USA offers people a chance to breathe, reset, and approach the month with intention rather than pressure. January 7 th becomes a day of solidarity and activation, when individuals can say, “I’m in,” and know they are part of a powerful movement grounded in optimism, health, and renewal.

Whether you begin your journey quietly or with a celebration, January 7 th is your official green light—a moment to pause, reframe, and take bold steps toward a brighter year. Let it be your annual checkpoint for wellness, your anchor for reflection, and your invitation to thrive.

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