Alcohol is deeply woven into the fabric of American society. It’s reported the US consumes the highest volume of alcohol globally. We use it to celebrate, comfort ourselves, socialize, unwind, and cope. It’s not just legal; it’s often expected and encouraged in many social situations.
Yet, in the United States, about 88,000 people die annually from alcohol-related causes. Alcohol harm – including mental health problems, liver disease, various forms of cancer, economic difficulties, and much more – can affect anyone, regardless of their background or social status. The impact of alcohol misuse extends beyond the individual; it affects families and communities through increased use of emergency services, drunk driving incidents, violence, and neglect.
Our approach is rooted in the principles of translational medicine, bridging the gap between scientific research and practical applications to improve public health. We aim to provide comprehensive resources, support, and tools to help individuals track their alcohol-free days and make informed decisions about their drinking habits.
Join us in our mission to “Go Yellow, Be Yellow, Support Yellow, DO something YELLOW” as we work together to create a more mindful and inclusive drinking culture in the United States. Through Dry January® and beyond, we’re committed to empowering individuals, fostering community support, and driving meaningful change in how we approach alcohol in America.
