What Dry January Can Teach Journalists: Improve Your Alcohol Coverage Beyond the New Year - An Interview with Dr. Michael C Caldwell

Dry January presents an opportunity to inform your audience about alcohol in a way that increases awareness of risky drinking, alcohol use disorder, behavior change and addiction treatment. We’re here to help with new resources and our existing database of experts. This webinar shares reporting tips relevant to Dry January, Dry July, Sober October and alcohol use year-round.

Beyond January: Covering Alcohol Use All Year Long

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For many, Dry January serves as a much-needed reset—a chance to reflect on drinking habits, reassess their relationship with alcohol, and experience the benefits of a sober lifestyle. But what happens after January ends? How should journalists and the public continue conversations around alcohol use beyond this month-long challenge?

In an insightful discussion hosted by Reporting on Addiction, panelists Alicia Ramirez, MS (The Riverside Record), Dr. Michael Caldwell, MD, MPH (Dry January USA and Meharry School of Global Health), and Molly McGrath, MS explored how media professionals and communities can foster responsible, year-round discussions on alcohol use.

Dry January as a Starting Point

The conversation kicked off with an acknowledgment of Dry January’s growing popularity and impact. Originally launched in the UK by Alcohol Change UK, the movement has gained traction in the U.S. as individuals and organizations recognize the physical, mental, and social benefits of temporary abstinence from alcohol.

Dr. Michael Caldwell, a public health expert, highlighted how Dry January serves as a stepping stone for individuals to evaluate their drinking patterns. Many participants notice improvements in sleep, energy levels, and mental clarity. Some even decide to extend their alcohol-free lifestyle beyond January, leading to long-term health benefits.

Michael C Caldwell MD MPH FACP

However, while Dry January is a great conversation starter, the challenge lies in keeping the discussion going all year long—especially when alcohol consumption is so deeply embedded in American culture.

How the Media Can Responsibly Cover Alcohol Use

A significant portion of the discussion focused on the role of journalists in shaping public perceptions of alcohol. As Alicia Ramirez pointed out, media outlets frequently report on drug use and addiction but often fail to apply the same level of scrutiny to alcohol—despite it being a leading cause of preventable health issues.

So, what does responsible reporting on alcohol look like?

1. Balanced Representation – Rather than sensationalizing stories about alcohol-related incidents, journalists should highlight a broader perspective, including recovery resources and policy changes.

2. Data-Driven Coverage – Statistics on alcohol-related health risks, economic costs, and social impacts can help create a more informed public dialogue.

3. Personal Stories – Featuring real-life experiences can humanize the conversation, showing that alcohol use (and its consequences) affect people from all walks of life.

Molly McGrath emphasized that avoiding stigma is key. People struggling with alcohol misuse should be met with compassion rather than judgment, and language choices in media coverage can significantly impact public perception.

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Beyond January: A Year-Round Approach

The panelists agreed that alcohol use awareness shouldn’t be limited to a single month. Whether through continued personal reflection, community support, or thoughtful media coverage, the momentum of Dry January can carry through the rest of the year.

Organizations like Dry January USA encourage ongoing mindful drinking practices, while public health professionals stress the importance of policy shifts and education to change the drinking culture in America.

For individuals, the key takeaway is this: If Dry January made a positive difference, consider incorporating elements of mindful drinking into your lifestyle year-round—whether that means drinking less, setting clear limits, or even choosing sobriety long-term.

Chalkboard with '2025' on bright yellow background, symbolizing a fresh start to the new year.

As this important discussion highlighted, the conversation about alcohol should not start and end with Dry January—it should be a year-round commitment to healthier choices, responsible reporting, and a more informed society.

This article was written by Ryen Belle Harran and sponsored by Dry January® USA, located at Meharry Medical College, Nashville, TN.

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