Sponsorship
Why Sponsor Dry January® USA?
By sponsoring Dry January® USA, your brand will be better able to cater to and promote a more motivated, health-conscious audience and enhance its reputation as a supporter of wellness and positive lifestyle choices.
Boost your own (or your brand’s) visibility and impact by sponsoring Dry January® USA! Social media, especially TikTok, is driving unprecedented interest in taking a break from alcohol, with 73% of TikTok users eager to participate. This initiative aligns perfectly with the growing focus on mental health and wellness, as two-thirds of participants report significant stress. Black Americans show the highest engagement, with 70% likely to join, compared to 60% of Hispanic Americans and 45% of White Americans.
What it Means to Be Part of Dry January® USA
Support for Your Community
Dry January® USA is more than just an information and individual support source. It represents solidarity with the broader community in the fight against alcohol overuse and abuse. Special community events are an integral part of our mission.
Philanthropic Generosity
By supporting Dry January® USA, you are saying yes to increased legislative impact within your city and state. Tennessee and Aurora, IL have already taken the pledge to make Dry January® USA their mission. GO YELLOW!
Continued Growth and Branding
Give your brand or city that added spark that brings in greater audiences. Alcohol misuse affects everyone, whether it is throughout the workplace or in our broader audience, and all of us can benefit from that yellow spark that we call Dry January® USA.
Go Yellow and Become Our Headline Sponsor
By sponsoring Dry January® USA, you’re not just supporting a campaign but investing in groundbreaking research, education, and public health initiatives. Join us in making a lasting impact on America’s relationship with alcohol.
- Branding: IRL & Digital Branding on collateral and websites
- Network Access: Access to extensive alumni database, industry leaders, and top-tier connections
- Media Campaign: Custom-targeted media campaign leveraging digital and paid initiatives to amplify brand collaborations
- VIP Access: Priority and complimentary access to major Dry January events.
- Contact us to find out more!
Supporter
By supporting Dry January® USA, your support helps us raise awareness about alcohol’s effects, promote non-alcoholic alternatives, and shape the future of alcohol research and education
- Recognition: Name recognition & honorable mention during events and Digital Branding on collateral and website
- Media Campaign: Custom-targeted media campaign leveraging digital and paid initiatives to amplify brand collaborations.
- VIP Access: Complimentary access to major Dry January events.
- Contact us to find out more!
Membership
By Joining us as an individual member, you can be at the forefront of our campaign and push for a change in alcohol awareness.
- App Subscription: Complimentary annual subscription to Try Dry App and challenges.
- Digital Content: Exclusive access to bonus digital content, newsletter subscriptions and network access
- Contact us to find out more!