Level Up Your Marcomms Strategy
By sponsoring Dry January® USA, your brand can tap into this motivated, health-conscious audience and enhance its reputation as a supporter of wellness and positive lifestyle choices.
Boost your brand’s visibility and impact by sponsoring Dry January® USA! Social media, especially TikTok, is driving unprecedented interest in taking a break from alcohol, with 73% of TikTok users eager to participate. This initiative aligns perfectly with the growing focus on mental health and wellness, as two-thirds of participants report significant stress. Black Americans show the highest engagement, with 70% likely to join, compared to 60% of Hispanic Americans and 45% of White Americans.
Go Yellow and Become Our Headline Sponsor
By sponsoring Dry January® USA, you’re not just supporting a campaign but investing in groundbreaking research, education, and public health initiatives. Join us in making a lasting impact on America’s relationship with alcohol.
- Branding: IRL & Digital Branding on collateral and websites
- Network Access: Access to extensive alumni database, industry leaders, and top-tier connections
- Media Campaign: Custom-targeted media campaign leveraging digital and paid initiatives to amplify brand collaborations
- VIP Access: Priority and complimentary access to major Dry January events.
- Contact us to find out more!
Supporter
By supporting Dry January® USA, your support helps us raise awareness about alcohol’s effects, promote non-alcoholic alternatives, and shape the future of alcohol research and education
- Recognition: Name recognition & honorable mention during events and Digital Branding on collateral and website
- Media Campaign: Custom-targeted media campaign leveraging digital and paid initiatives to amplify brand collaborations.
- VIP Access: Complimentary access to major Dry January events.
- Contact us to find out more!
Membership
By Joining us as an individual member, you can be at the forefront of our campaign and push for a change in alcohol awareness.
- App Subscription: Complimentary annual subscription to Try Dry App and challenges.
- Digital Content: Exclusive access to bonus digital content, newsletter subscriptions and network access
- Contact us to find out more!