Our Mission

Elderly Couple Holding Bouquet of Flowers while Holding Hands

Nurturing Mindfulness and Inclusivetivity Together

Dry January® USA is dedicated to raising awareness about the negative effects of alcohol, promoting healthy relationships with alcohol, encouraging non-alcoholic options at events, ending sober-shaming, and providing tools for tracking alcohol-free days.

Our Vision

Our vision is to foster a mindful drinking culture in the U.S., support groundbreaking alcohol research led by underrepresented voices, and create lasting societal change toward healthier lifestyles.

Our Goal

At Dry January® USA, our mission is multifaceted and driven by a commitment to improving public health and fostering a more inclusive, mindful drinking culture. We strive to:

Raise Awareness

We aim to educate the public about the negative effects of alcohol consumption, providing evidence-based information to empower individuals to make informed decisions about their drinking habits.

Promote Inclusion

We advocate for the inclusion of non-alcoholic options at social events, ensuring that everyone feels welcome and supported, regardless of their drinking choices.

Provide Resources

We offer tools and support for individuals to track their alcohol-free days and navigate their Dry January® journey successfully.

Foster Community

Through our “Go Yellow” campaign, we aim to create a supportive community that encourages and uplifts one another throughout the Dry January® challenge and beyond.