Our Vision
Nurturing Mindfulness and Inclusivity Together
At Dry January® USA, our vision is to ignite a nationwide movement that inspires individuals to embrace the power of mindful living, starting with one transformative month. By committing to a single alcohol-free January, we believe people can unlock lasting health benefits, improved mental clarity, and a renewed sense of purpose in their daily lives. Our mission is to create a vibrant, supportive community that empowers individuals to reflect on their habits, reset their relationships with alcohol, and recharge their physical and mental well-being for the year ahead.
Dry January® USA isn’t just a challenge—it’s a celebration of what’s possible when we focus on self-care and intentional living. From health-conscious individuals to businesses and cities, we aim to unite people in making positive lifestyle changes that ripple outward, strengthening families, friendships, and communities. With resources, events, and partnerships designed to engage and inspire, Dry January® USA is your starting point for a healthier, brighter future.
We envision a future where cities like Chicago “Go Yellow” in support of wellness, where organizations partner to illuminate the importance of health, and where every January becomes a beacon of change, leading to a year full of opportunity. Together, we can turn a single month into a movement that lasts a lifetime.
Our Goal
At Dry January® USA, our mission is multifaceted and driven by a commitment to improving public health and fostering a more inclusive, mindful drinking culture. We strive to:
Raise Awareness
We aim to educate the public about the negative effects of alcohol consumption, providing evidence-based information to empower individuals to make informed decisions about their drinking habits.
Promote Inclusion
We advocate for the inclusion of non-alcoholic options at social events, ensuring that everyone feels welcome and supported, regardless of their drinking choices.
Provide Resources
We offer tools and support for individuals to track their alcohol-free days and navigate their Dry January® journey successfully.
Foster Community
Through our “Go Yellow” campaign, we aim to create a supportive community that encourages and uplifts one another throughout the Dry January® challenge and beyond.