Philadelphia Is Going Yellow!

Supported by BOMA Philadelphia

This January 2026, Philadelphia is lighting the way toward a healthier, more vibrant new year by joining the nationwide Dry January® USA movement. Under the energized theme “Do Something Yellow,” the city will illuminate its skyline in bold yellow, symbolizing wellness, optimism and the power of intentional choices.

Highlights of this initiative is the iconic Liberty Place, which will light up yellow in support of Dry January® USA on January 7-9, 2026, the Xfinity Mobile Arena which will be lit yellow on January 9, 2026, as well as our 2025 partner, the PECO Building, which will once again shine bright yellow beginning Friday, January 23, 2026. This striking display will stand as a visible reminder across the city of how even a short break from alcohol can positively influence health, clarity and momentum for the year ahead.

Read more about Philadelphia’s Dry January® USA illumination and participating buildings through BOMA Philadelphia and partner sites.

Philadelphia’s involvement in Dry January® USA extends well beyond the skyline. Throughout January, residents and visitors can expect a range of alcohol-free experiences, including mocktail events, movement and fitness offerings and wellness-focused gatherings designed to make participation accessible, social and rewarding.

Philadelphia Is Going Yellow to encourage reflection, renewal and connection. It is an invitation to explore new ways to socialize, support one another and start the year with intention and energy.

Do not miss the chance to see the city transformed. Whether you are taking in the glowing PECO Building or joining a Dry January® USA event, you will feel the collective spirit of a city choosing health and possibility.

Learn more about how to participate in Dry January® USA and follow Philadelphia Going Yellow on our Dry January® USA Instagram page for event updates and highlights. Join a growing national movement that is helping communities shine brighter—together.